“2035: US Edition Virgil Abloh c/o Vitra” explores the urgent need for inclusivity in design, and invites people of all generations, races and backgrounds to have conversations about both social issues and design topics.

Virgil Abloh is known for pushing boundaries and using creativity to communicate socio-political messages while Vitra has a long history of undertaking experimental projects with designers, architects and artists that test the limitations of design’s predicted norms.

The collaboration narrowed a generational divide between collectors of Jean Prouvé’s early work, while attracting new-age design lovers. The result – a sold out collection just 48 hours after it’s release at Miami Art Basel and exclusively online for Basic.Space.

Digital Campaign, 2020