“Sis, did they do you wrong again?! Tell me what happened after the tone.”
In a new interactive, experience, we teamed up with Grammy Award© winning artist Summer Walker and Atlanta-based music label LVRN to deliver a message to your ex. Fans were invited to place their bids during a 7-day live auction period, and enter to win the 1-of-1 2019 Over It Phone Booth.
Credits
Creative Direction & Copywriting: Shannon Lawrence
Art Direction: Zach Leung
Graphic Design: Lo Yorke
In 2019, vibrant pink telephone booths were used as an immersive and accessible street-activation to allow fans and passerby alike to hear Summer Walker's "Over It" album early. In return, fans could leave messages directly for Summer sharing their reactions to the new project. These phone booths were spotted in major cities like NYC, ATL, LA and Chicago. Now, for one time only, the "Over It" phone booth can be spotted in your home forever.
Over it? Call 404-850-0629 to record a voicemail for your ex and get hear an exclusive message from Summer Walker.