Bambole 50th Anniversary

The year is 1970 – Piero Busnelli, founder of B&B Italia hires photographer Oliviero Toscani to create the Le Bambole campaign and the result was provocative and to the point.

Now, the challenge: to generate awareness surrounding the 50th anniversary reissue of Le Bambole by Mario Bellini

The answer: an immersive 360 degree Experience, including a heritage marketing campaign and IRL event activations.